The Innovation Board
A business model innovation game: teams draw cards from a 125-card deck built on Doblin's Ten Types of Innovation and turn them into new initiatives for a real company.
- 125 cards
- 10 types of innovation
- Family & traditional businesses
- 01Ten types of innovation, not just product.
- 02Three families: configuration, offering, experience.
- 03Cards drawn for a real company.
- 04Initiatives checked for coverage.
The challenge
Traditional and family businesses know they must change their model, but default to improving the product.
How it works
Five moves, from diagnosis to roadmap.
- Step 01
Diagnose
Diagnose the current business model.
- Step 02
Choose the challenge
Pick the challenge the company needs to solve.
- Step 03
Draw the cards
Draw cards across the ten types, grouped in three families.
- Step 04
Build initiatives
Turn the cards into initiatives with the AI companion.
- Step 05
Plan the transition
Choose quick wins and a transition roadmap.
Frameworks behind it
Built on Doblin's ten types.
- Ten Types of InnovationDoblin (Deloitte) · the ten dimensions behind the deck
- Card deck and game mechanicsRafael's own design
What participants leave with
Initiatives, not ideas.
Every team leaves with work tied to its own company.
- A set of initiatives for your company
- Coverage checked across the three families
- Quick wins and a transition roadmap
AI companion
A companion site turns cards into initiatives.
Where it has run
Played by family business owners.
Delivered in Tecnológico de Monterrey's TEC Beyond executive program, with four cohorts of family business owners in Mexico.
Bring the Innovation Board to your team.
Based in Madrid. Working across Latin America, Europe and the GCC, in English and Spanish.