Megatrends
An executive foresight program that moves leaders from reading about trends to a trend map for their own company, with an AI scanning tool in the room.
- 4 sessions
- 90 min each
- AI scanning tool
- 01Mega, macro, micro, and fads.
- 02This year's landscape, scanned with AI.
- 03First- and second-degree impacts.
- 04One trend map for your company.
The challenge
Leadership teams follow trends as news, not as decisions for their own business.
How it works
Four sessions, from headlines to a map.
- Step 01
Foundations
Why trends matter, and how to tell mega, macro and micro trends from fads.
OutputA shared language for trends - Step 02
Landscape and AI scanning
This year's trends, consumer shifts and emerging tech, scanned with the AI tool.
OutputA shortlist for your industry - Step 03
Futures Wheel
First- and second-degree impacts of the chosen trends, worked through in teams.
OutputMapped impacts - Step 04
Trend map
The team's work pulled into one picture for the company.
OutputThe company trend map
Frameworks behind it
Method and sources.
- Mega · macro · microTrend horizons
- PESTELScanning taxonomy
- Futures WheelJerome C. Glenn · impact mapping
- UN, IMF, World Bank, OECD, IEA, IPCC, WEF, WHO, McKinsey Global InstituteSources behind the trend library
What participants leave with
From headlines to decisions.
The team leaves with a view of the future it can act on.
- A prioritized shortlist of trends for your industry
- Impact scores for your company
- A company trend map
AI companion
An AI tool scans 120 trends for your industry.
Where it has run
Run with a C-level team.
Delivered to the C-level leadership of a major bank in Egypt.
Bring Megatrends to your leadership team.
Based in Madrid. Working across Latin America, Europe and the GCC, in English and Spanish.